Sturdy U.S. Silver Jewelry Sales Continued in 2016

Survey Shows Eighth Consecutive 12 months of Silver Jewelry Sales Development

(Washington, D.C. – March 22, 2017) – Silver jewelry product sales in the United States were powerful in 2016, with 62% of jewelry retailers reporting increased sales, according to a survey conducted on behalf of the Silver Institute’s Silver Promotion Support (SPS). The final results showed that 2016 was the eighth consecutive yr of silver jewellery income development.

Highlights from the 2016 survey incorporate:

  •  
    • The typical retailer development in 2016 for silver jewelry income was sixteen%. Eight percent of merchants reported an boost in product sales of over 25%.
  •  
    • Retailers mentioned their silver jewellery income, as a percentage of their all round jewellery sales, had been on regular 35% of their unit volume and 27% of their dollar volume.
  •  
    • 54% of merchants said silver skilled the greatest turnover fee in 2016, followed by bridal and diamond each at 17%, gold at 10% and platinum at 2%.
  •  
    • The greatest maintained margins throughout the holiday season have been:

-Silver Jewellery 49%

-Diamond Jewelry 21%

-Bridal Jewellery 18%

-Gold Jewelry ten%

-Platinum Jewellery 2%

  •  
    • 89% of retailers say they are optimistic that silver jewellery revenue will proceed to grow.

A copy of the report can be downloaded right here:  2016 Silver Jewelry Product sales Final results

gold and silver prices are holding up effectively, with silver at $17.54/oz.

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Published at Wed, 22 Mar 2017 21:59:28 +0000

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